What do you want out of business?

You got into business for a reason. It may have been to simply make money and provide for those that rely on you. Or perhaps their was another vision. To create something of lasting value.

Are You Arousing Interest In Your Prospect?

While on summer break from my MBA studies, I returned to America to visit my mother in California. I was invited to go out to dinner with an old friend. There was an attractive young lady in attendance as well. She basically ignored me the entire evening.

Can You Make A Stronger Picture?

You may presume that your clients and customers understand the value of your service offering as well as you do. In some cases you may be right, in many others you would be wrong.

Can You Be More Specific?

Everytime I take a flight somewhere I like to thumb through the in-flight magazine and play a little game. The challenge is can you tell what they are selling in 5 seconds or less and do they give me a good reason to buy their product.

Marketing Unplugged Part I: Brand Marketing

When most people think of marketing they think of brand marketing.

That is what the commercials on the Super Bowl are typically about.

Avoid Being A Focus Group Of One

Anytime you hear somebody say, “Nobody will buy that,” you are probably getting flawed data.

Just because you or they won’t buy it, does not mean that someone won’t.

The Island: A Customer Fable: Part I

A sales executive, a marketing executive, a business development executive, a public relations executive and an advertising executive were all sent to a remote tropical island.

Understanding Markets Interlude: “Bleeders, Leaders and Early Adopters”

Not all leading edge innovations make it across the chasm however. Take Funky Fries. Does anyone remember those colored and flavored food items of the 90’s? I think they had chocolate flavored french fries. Just perfect to go with the purple colored ketchup.

All Abuzz About Twitter!

Sometimes I feel like a marketing curmudgeon (look it up on dictionary.com if you don’t know what it means).

Although I am only forty, I have seen a world of change in the last few decades.

Which brings us to Twitter, the newest “Big Thing”.

Welcome to the new world!

People are the most important, and most overlooked part of the marketing equation.