What do you want out of business?

You got into business for a reason. It may have been to simply make money and provide for those that rely on you. Or perhaps their was another vision. To create something of lasting value.

Understanding The Marketplace: Pt. I

It used to be simple.

A farmer for example would take his tomatoes to the town square or “marketplace”. He would put his tables out for display and they would be purchased physically by consumers in this primary physical channel.