Avoid Being A Focus Group Of One

Anytime you hear somebody say, “Nobody will buy that,” you are probably getting flawed data.

Just because you or they won’t buy it, does not mean that someone won’t.

Understanding Markets Interlude: “Bleeders, Leaders and Early Adopters”

Not all leading edge innovations make it across the chasm however. Take Funky Fries. Does anyone remember those colored and flavored food items of the 90’s? I think they had chocolate flavored french fries. Just perfect to go with the purple colored ketchup.

All Abuzz About Twitter!

Sometimes I feel like a marketing curmudgeon (look it up on dictionary.com if you don’t know what it means).

Although I am only forty, I have seen a world of change in the last few decades.

Which brings us to Twitter, the newest “Big Thing”.